Every UAE fashion designer now has their own space in the ‘app’ world. Fashion 971 is the first of its kind ‘app’ for the iPhone, iPad and Blackberry, designed to let every UAE designer showcase their own unique look book. Any UAE designer, from the aspiring to the well-known, now has a chance to join the digital revolution and be at the fingertips of fashion lovers, discerning consumers and industry experts. In a simple and elegant setting, let your design look flourish, the ‘app’ allowing a seamless journey through the fashion designer’s own world.
Fashion971 is an essential download for every fashion lover and connoisseur. Convenient and easy to use, app users can flip though the collections of every top UAE designer. Admire and observe the best of the bunch, from designers ready to leave their mark to market leaders reaching new heights. App users will be able to look through the exclusive Fashion 971 UAE fashion designer look books every season and stay ahead of the fashion cycle.
Fashion 971 will become the primary online real estate for UAE fashion, a place that defines the industry and projects the future. It will bring the designer closer to his or her immediate consumer and develop a direct link between the designers and the people who appreciate and love their work the most.
Who would be the ideal Fashion 971 consumer? Best person to answer that is the app creator, Danielle Wilson Naqvi from the CS-PR Group, “We are looking at females between the ages of 18 and 50; they can be from the UAE or overseas but they are fashion lovers at heart,” says Danielle, “these are women who passionately care about their appearance, and are savvy about social media and its growing impact.”
The Fashion 971 app brings immeasurable benefits for both the end user and the app participant. For designers, it gives them the perfect platform to gain maximum exposure for their design collection. It’s a convenient marketing and accessibility tool that they can share with their customers, friends and family.
For the end ‘app’ users, they can follow their favorite designers, keep an eye on new designers and their new collections, comment on collections, ask the designers directly what inspires their creations and even set up special fitting sessions with designers.
Fashion 971 app, which can be downloaded for free from iTunes store, was created and designed by Danielle Wilson Naqvi, CSPR Group. For more information please contact us or visit www.fashion971.com